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Sr. Manager, Partner Marketing


Hi there!

Zapier’s mission is to make automation work for everyone. We power this mission with our ecosystem of over 6,000 technology partners and integrations, making partnerships and partner-driven growth a core pillar for Zapier’s business. We’re looking for a Sr. Manager, Partner Marketing to lead our partner marketing function at Zapier within the Ecosystems and Channels organization.

This role is responsible for the strategies and programs necessary to attract and deepen the engagement we have with our Partners and effectively market with and through our Partners to reach new customers. This includes managing and building a team of partner marketing managers who design, execute, and maintain programs or campaigns that accelerate Zapier’s goals, business value for partners, and customer productivity.

Scale and cross-functional relationships are critical to all of the work we do at Zapier. This role will work closely with our product, engineering, partner managers, operations, and marketing teams to optimize the partner experience and drive outsized results through strategic programs.

  • Our Commitment to Applicants
  • Culture and Values at Zapier
  • Zapier Guide to Remote Work
  • Zapier Code of Conduct
  • Diversity and Inclusivity at Zapier

About You

  • You’re an experienced Partner Marketing leader. You have 8+ years experience working in partner marketing and have experience leading and growing a high performing partner marketing manager team that delivers business impact. You’ve had budget authority and are able to manage vendors, track ROI, and plan for future needs.
  • You’re self-directed and collaborative. You’re comfortable planning and prioritizing multiple initiatives and requests across many different teams. You identify best practices and opportunities to scale or repurpose successful marketing motions across multiple areas of the business to increase time to market and optimize resources. You’re comfortable making decisions quickly and navigating trade-offs when necessary.
  • You know what works and how to measure success. You’re proficient in developing content and campaigns across various platforms, including email, social, search, events, online, in-person. You have a clear understanding of funnel metrics, ROI, targets and analysis, and the ability to affect results across multiple functions. You’ve set goals through uncertainty before, establishing processes and means to create visibility and paths forward.
  • You are well versed in Partner Programs. You have designed and implemented a partner program strategy and roadmap to segment, recognize, reward partners for business growth and alignment with company priorities. You are familiar with partner portals/systems and comfortable defining business requirements to improve partner experience.
  • You are passionate about driving Partner growth. You develop and position partner value propositions to gain alignment and traction with partners for mutual, user-centric benefit. You know how to segment partners based on lifecycle stage, strategic alignment, industry, solution categories and prioritize marketing efforts and the level of engagement for the best possible outcomes.

Things You’ll Do

  • Develop and execute strategies focused on driving partner awareness, partner engagement, and demand generation through an ecosystem of partners.
  • Develop joint marketing strategies and execution plans that include clear objectives, key metrics, and outcomes with our top integration partners to reach our joint customers.
  • Collaborate, influence, and create integrated plans across the marketing organization including: Product Marketing, events, email, social, community, demand generation / lifecycle marketing, growth as well as other functions such as: Business Development, Partner Management, Partner Operations, Product, Engineering, and Legal.
  • Manage and evolve the Zapier partner program requirements and benefits and drive improvements to partner portals and overall partner experience.
  • Guide partner-facing product development with recommendations, expertise, and best practices from data-driven learnings of Program and Marketing efforts.
  • Provide consistent communication including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations to marketing, GTM leadership, Partnerships and Product teams.
  • Set partner marketing targets and business impact goals, analyze data, and be accountable for achieving the targets.
  • Build business cases to justify investment or secure resources for new tactics, systems, vendors, or programs.

How To Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Application Deadline

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

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