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Sr. Manager of Demand Generation


Hi there! We’re PAR and our purpose is:

To deliver solutions that connect people to the restaurants, meals and moments they love.

We take that responsibility very seriously. As a leading provider of technology to the top restaurant brands in the world we’re calling all rebels, instigators, idealists and builders to join our constantly growing team!

PAR invented the first standalone point of sale terminal over 40 years ago, yet we operate much like a start-up at the forefront of restaurant technology. Today, our solutions span Customer loyalty, engagement, restaurant management, payment services, drive-thru, and full POS integrations. These solutions are used to serve tens of millions of guests every day in over 120 countries.

Our mission is to build the number one restaurant technology company in the world and we’re off to great start.

We believe that our ambition is only limited by our ability to attract and retain great people; people who are up for the challenge to change the game with us! If it sounds like you belong here, we should meet!

Position Description

The Sr. Manager of Demand Generation should be an innovative and energetic leader with a talent for collaborating across teams/product lines/business units with an ability to get things done efficiently. The individual in this integral role will own the demand generation strategy for PAR’s product suite, executing programs that drive top-line growth, including outbound and cross-sell. The ideal individual is a resourceful, data-driven, and revenue-centric marketing leader that thrives on scaling a modern B2B SaaS enterprise demand engine.


The base salary range for this position is $120,000 to $145,000 CAD per year commensurate with work location, experience, skills, certifications, education, and prior accomplishments.

The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.

What You’ll Do

  • Develop and execute a comprehensive demand generation strategy aligned with overall business objectives, for both enterprise and growth segments.
  • Craft & execute multi-product integrated campaigns for prospects & upselling/cross-selling. Drive awareness, engagement, & leads via digital, content, events, email, & search/social (paid & organic).
  • Manage channel and campaign spend to achieve mid- and long-term goals, optimizing for sustainable growth and ROI.
  • Build strong relationships with Sales, Product, Content, & Business Unit leadership to align go-to-market strategies.
  • Leverage data analytics to measure, analyze, and report on the performance of demand generation initiatives.
  • Collaborate with Content and Product Marketing to develop compelling and targeted content that resonates with the target audience.
  • Stay abreast of industry trends, competitor activities, and market dynamics to inform strategic decisions.

What We’re Looking For

7-10 years B2B SaaS Demand Generation:

  • Experience in medium/large enterprises & fast-paced startup. Account Based Marketing experience is a plus.
  • Track record of creating content, messaging, & campaigns for diverse audiences - Marketing, IT, Operations. (B2B2C experience a plus).
  • Strong writing & email marketing skills.
  • Managed & executed multi-project environments with cross-functional collaboration.
  • Demonstrated ability to translate marketing data and results into actionable insights.
  • Proficient in modern marketing stack technologies (Salesforce, Pardot, Outreach, ZoomInfo, LinkedIn Sales Navigator, Hubspot).
  • Restaurant tech experience a plus.
  • Up to 10% domestic/international travel required.
  • Bachelor's degree in a related field.

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.

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