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Product Manager, Performance & Signal

Vancouver, BC

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us!

TikTok’s Lead Ads team is part of the TikTok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform. This team aims to provide intuitive, simplified solutions that grow advertiser activation, retention and ARPA via enhanced delivery experience, performance and higher ROI.


- Responsible for the TikTok global monetization product Lead ads strategy, responsible for business income and advertising delivery effect

- Understand the marketing needs of typical global lead clients, advertiser delivery strategy and attribution methods, such as 3P landing page signal upload processing logic, typical lead industry customer marketing scenarios in North America

- Responsible for optimizing the advertising strategy of lead advertising and exploring industrial solutions;

- Responsible for the signal iteration of the 3P landing page of lead ads, and solved the key problems of users in the user journey of lead ads

- Responsible for product planning in the field, able to coordinate resources and manage projects across teams, promote the implementation of planning, and be responsible for the results.


Minimum Qualifications

- Bachelor degree or above, more than 3 years of commercial product experience is preferred, computer, mathematics, statistics major is preferred

- can continuously optimize the delivery strategy and product capabilities, improve the user and customer experience, quickly trial and error to give the best solution

- Good logical thinking ability, business understanding ability and fast learning ability

- Sensitive to customer experience, have experience in promoting the development of products 1-10, and have basic operational thinking

- Independent thinking, able to flexibly adjust strategies in complex environments and promote the smooth progress of projects

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information:

【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is CAD$ 113760- CAD$ 227240 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

The compensation for this position is based on a monthly compensation structure. The range specified is the expected annual compensation for a person in this position.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee and dependent's extended health care insurance. As well as Short/Long term Disability, Basic Life, Survivor Benefit and AD&D insurance plans.

Our time off and leave plans are: 11 paid holidays per year plus 19 days of vacation (prorated upon hire and increased by tenure) and 7 paid sick days per year as well as 13 weeks of supplemental paid maternity leave top-up and 10 weeks of Supplemental Paid Parental Leave top-up.

We also provide generous benefits such as RRSP company match, EAP, gym and cell phone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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