Our Company
We are a Canadian property-tech company specializing in residential community living product and service solutions. Our company roots are grounded in technology and service delivery for strata, condo, rental and commercial.
Our Mission is to provide the most comprehensive suite of products and services for building and managing residential communities, while our Vision is to change the way people experience community living, connect with their neighbours and interact with their homes.
Environment
Tribe is an innovation hub. Our team is continuously raising the bar for property management through the development of new operational processes and community-focused software. This can be tremendously exciting, as well as frustrating. Directions change and timelines can be delayed. It is important to have both energy and patience.
Our Culture
We are a fast-paced, growing company of more than 200 employees across the country. While we typically like to highlight our in-office ping-pong and foosball, kombucha tap and insta-worthy Treat Tuesdays…we are currently working under a phased approach to in-office operations depending on role, responsibility and current health guidelines. We have virtual Town Halls, and match up staff for weekly remote coffee chats to stay connected. Take a look at out our Instagram account @tribe_mgmt to get a feel for our company.
Role Overview
The Marketing Specialist is responsible for developing, leading and monitoring content marketing programs and activities across a variety of digital and traditional channels to support our company goals, particularly with our strata/condo property management, software and partnerships divisions. The Marketing Specialist works closely with other departments, upholding our culture of collaboration, to ensure consistency within our marketing strategy, planning and support for team and corporate-wide goals.
This role reports directly to the Director of Marketing and Communications and will work closely alongside other members of the Marketing and Communications department, including VP of Marketing and Communications. We are a collaborative team that works together to achieve our department and company goals, regardless of internal or external focus. We recognize each other’s strengths and have frequent all-hands team brainstorms to keep ideas fresh and flowing.
Note: This role is primarily remote with some in-person as geography allows.
You…
You are data-driven and people focused. You live and breathe digital and inbound is your bread and butter. You can simplify complex concepts and ideas that supports our pillars of Informed, Educated and Connected. You are bold, straightforward and genuine, with a dash of humour. Above all, you value collaboration and being a part of a team.
Roles & Responsibilities
Marketing
- Lead and support Content Strategy activities such as SEO, link building, keyword strategy and more.
- Writing, editing and proofreading content.
- Collaborate with marketing teammates and other departments to maintain a consistent brand voice and message.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Research competitors to find content and keyword gaps.
- Develop and create marketing materials, such as sales and product collateral, in collaboration with our graphic designer, while following brand guidelines.
- Monitor and manage social media sites.
- Track web analytics to analyze content engagement levels.
- Liaise with external vendors to execute promotional events and campaigns.
Presentation design
- Design & create clear, visually impactful Keynote/PowerPoint presentations as needed.
- Create visually appealing program materials and presentations for internal and external use.
Customer Service
- Provide exceptional customer service to internal and external customers.
Knowledge, skills and abilities
- College Diploma/University Degree or equivalent in Marketing or a related field
- Minimum of 2 years progressive experience working within a marketing and communications environment.
- Experience in property management marketing and/or real estate helpful.
- Proficiency and experience using HubSpot and SEMRush/Ahrefs (Academy certifications are a plus)
- Solid understanding of inbound marketing and social media principles and best practices.
- Knowledge of SEO and web traffic metrics
- Experience with social media management tools (Hootsuite, HubSpot, etc)
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Proficiency with PowerPoint and Keynote
- Ability to manage large, complex integrated marketing programs and projects
- Excellent relationship-building, teamwork and collaborative skills
- Strong interpersonal skills with the ability to work independently and within a team environment
- Strong planning, project management and organizational skills
- Demonstrated ability to function efficiently under pressure with constantly changing priorities and deadlines
- In-depth experience with Google Analytics
- Bonus skills: WordPress, HTML/CSS, Adobe Creative Suite
To succeed you must…
- Be a team player and enjoy collaboration
- Be a master of the written word
- Understand the importance of brand
- Have a passion for client service and problem-solving
- Be a self-starter with a roll-up-your-sleeves attitude
- Have excellent interpersonal and time management skills
- Want to grow your career with the company
- Most importantly – have a willingness to learn