Go-To-Market (GTM) Lead

Vancouver, BC

LexSelect is a legal technology company founded by two experienced legal tech entrepreneurs and a seasoned litigator. Our mission is to make life easier for legal professionals and enable greater access to legal services for all. Our AI-powered platform automatically searches, contextualizes and extracts texts from unstructured documents and seamlessly integrates into the daily workflows of legal professionals. Having successfully launched our beta, we are now transitioning to commercial release and seeking our first team member focused on sales and marketing efforts.

Role & Responsibilities

We are seeking a GTM Lead to drive the development and execution of our go-to-market strategies. This role will focus on acquiring, activating, growing and retaining customers among litigation lawyers in the US, Canada and beyond. The GTM Lead will work closely with the founders to implement targeted marketing campaigns, optimize customer acquisition costs, and ensure the product aligns with market needs.

Key responsibilities include:

  • Develop and execute customer acquisition and activation strategies, including product positioning, messaging and competitive analysis.
  • Create and manage data-driven content marketing and customer education campaigns to generate inbound product demand and reduce customer acquisition costs.
  • Design and implement customer referral and retention programs to support growth, enhance customer lifetime value, and minimize churn.
  • Oversee multichannel marketing campaigns, utilizing analytics to create/manage a content calendar, and monitor key marketing metrics for data-driven decision-making.
  • Collaborate with the product team to ensure features align with sales strategies and market needs, using customer feedback and market analysis.
  • Coordinate and execute targeted direct outreach campaigns and manage legal conference schedules to maximize exposure and lead generation.

Skills and Experience

  • Proven experience in marketing for B2B SaaS targeting the SMB market.
  • Strong understanding of marketing channels and strategies with proficiency in marketing automation tools and CRM systems.
  • Excellent communication, project management skills, and the ability to analyze data for actionable insights.
  • Creative thinker who is comfortable educating customers on technical and workflow-related topics.
  • Comfortable working in a startup environment and adapting to changing requirements and customer needs.


  • Salary range of $95,000–$110,000.
  • Meaningful equity stake of 1%–1.25%, rewarding you for contributing to the company's sustained success.
  • Comprehensive health and dental benefits.
  • Hybrid work environment that encourages in-office collaboration while respecting autonomy to work remotely.

Join LexSelect and help us give legal professionals superpowers and facilitate greater access to legal services for all.

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