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Channel Partner Manager


Ada was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples and is home to many First Nations, Inuit, and Métis peoples. We also acknowledge that Tkaronto is covered by Treaty 13 with the Mississaugas of the Credit, and the Williams Treaties signed with multiple Mississaugas and Chippewa bands.

At Ada our mission is to make customer service extraordinary for everyone and our vision is a world where every customer interaction is resolved by AI.

Ada is an AI-powered customer service automation platform that makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages - with the least amount of effort.

Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit

Are you a dynamic channel sales professional with a passion for identifying and onboarding new channel relationships to drive revenue growth? We're seeking a talented Channel Partnerships Manager to expand our existing channel partner program by identifying and onboarding new channel and BPO partners. If you have an entrepreneurial nature, are results-oriented, and thrive in a fast-paced environment, we want to hear from you!

About You

  • You have 3-5 years of Channel Partner Sales experience or a related role within the SaaS or AI industry
  • Proven track record of successfully building and managing partner relationships.
  • Established network in the software referral partner, resale partner and BPO industries
  • Strong communication, negotiation, and presentation skills.
  • Ability to develop and execute strategic plans and initiatives.
  • Excellent problem-solving and analytical skills.
  • Proficiency with Salesforce CRM and sales/partner management tools.
  • Willingness to travel to meet with partners and attend industry events.
  • You thrive in a fast-paced, remote first environment and you enjoy being a team player to those around you.
  • You have strong sales acumen, executive presence, effective time management and organization skills.
  • Candidates with BPO experience are strongly preferred


New Business Development (70%):

  • Identify and evaluate potential channel partners (resellers, BPO’s, system integrators, etc.) that align with the company's growth strategy and target markets.
  • Develop and execute partner recruitment strategies, including prospecting, outreach, and presentations.
  • Negotiate and secure partnership agreements that are mutually beneficial and aligned with the company's objectives.
  • Collaborate with cross-functional teams (sales, marketing, product, etc.) to create compelling partner value propositions and enablement resources.
  • Develop a Channel strategy plan that supports the successful execution and achievement of sales targets.
  • Become an expert on all things Ada and be able to effectively communicate our value proposition to all levels, including C-Suite executives.

Existing Partner Management (30%):

  • Manage and cultivate relationships with existing channel partners to drive revenue growth and satisfaction.
  • Analyze partner performance data and identify opportunities for optimization and growth.
  • Develop and implement partner engagement strategies, including training, incentives, and marketing support.
  • Resolve partner issues and concerns in a timely and professional manner.
  • Collaborate with internal teams to ensure partners have access to the necessary resources and support.
  • Represent the company at partner events, conferences, and meetings.


  • Competitive salary and generous stock option plan
  • Unlimited vacation
  • Wellness account
  • Extended health coverage
  • Dental/optical/travel insurance
  • Life insurance
  • Employee and family assistance plan


  • Flexible work schedule
  • Remote-first, In-person friendly work environment with WFH budget
  • Paid parental leave for Canadian and U.S. residents
  • Development opportunities

The expected salary range for this position is $155,000 to $180,000 OTE. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities, even if you don’t meet every qualification we listed, because members of marginalized communities are less likely to apply if they don’t meet every qualification. We believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.

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